Storyology is a summit of media and creativity – for journalists, screen-writers, authors, satirists, entrepreneurs, multimedia specialists, documentary-makers, photographers, producers and bloggers. It’s about sharing the secrets of making stories sing and inspiring and creating the unexpected.

Never before has storytelling been so dynamic, diverse and exciting – and now is the time for collaboration, experimentation and bold thinking.

This is not a writer’s festival, nor a typical conference. Storyology is for those who write the words to create compelling narrative; whose imagery and sound conveys a world beyond language; whose technological brilliance allows well-told stories to cross the globe and traverse borders.

This year’s theme “Ideas write now!” is all about rethinking the story paradigm and exploring the rapidly expanding platforms on which great stories are being now told.

Storyology will be worth your time and investment. There will be amazing professional development and networking opportunities and important discussions about the future of our craft.

All our presenters are brilliant writers, storytellers and digital gurus from across Australia and the globe. They are experts in their fields and passionate about new technologies and tools.

About the Walkley Foundation

The Walkley Foundation for Journalism exists to promote and foster excellence in journalism and storytelling in Australia, encouraging debate and discussion and leading the way for the future of the craft.

The Foundation runs a year-round program of conferences and events, bringing together journalists of all kinds and the best of the creative industries to share knowledge and build a network bound by brilliant ideas.

Through Storyology, the Walkley Foundation aims to create an international forum on the importance of narrative and foster the skills of storytellers everywhere.

Walkley Foundation Staff 

Contact Details

Jacqueline Park

Director, Editor The Walkley Magazine

Louisa Graham

General Manager

Jane Worthington

Associate program director, Storyology

Jan Sinclair – Founder of BreadMachineDirect.com offering Bread Machine Reviews.

Event Manager

Flip Prior

Communications Manager

Lauren Dixon

Marketing Manager

Kate Bice

Training Manager

Angus Macdonald

Program Co-ordinator

Barbara Blackman


The Media Alliance

The Media, Entertainment and Arts Alliance is the union and professional organisation which covers everyone in the media, entertainment, sports and arts industries.

Our 20,000 members include people working in TV, radio, theatre & film, entertainment venues, recreation grounds, journalists, actors, dancers, sportspeople, cartoonists, photographers, orchestral & opera performers as well as people working in public relations, advertising, book publishing & website production …in fact everyone who works in the industries that inform or entertain Australians.

The Alliance is a trade union that is interested in the broader concerns of our members. We run professional program activities, which originated from member requests and suggestions. The Alliance campaigns on broader issues that affect our membership, such as the Free Trade Agreement “Free to be Australian” campaign, the Media Ownership campaign and Occupational Health and Safety campaigns. The Alliance also lobbies governments on policy issues such as performers copyright, unemployment regulations, dismissal laws, press freedom issues and tax regulations

Follow the Media Alliance on Twitter @mediaalliance

Special rates apply for all Alliance members to Storyology. Join now!

About Freelance Pro:  a new Alliance initiative especially for freelancers!

We all know the media landscape is going through fundamental change. So to help level the playing field for freelance journalists, the Media Alliance is offering a new suite of professional services, Freelance Pro.

In addition to what all Media Alliance members receive, Freelance Pro offers:

  • Professional indemnity and public liability insurance
  • Contract advice
  • Media access card
  • Freelance Pro trustmark
  • Accredited training in the Code of Ethics and media law

In a fragmented media landscape, it is becoming increasingly important for journalists to stand out as legitimate practitioners of their craft – whether you are a feature writer, specialist trade writer, reporter, blogger, multimedia designer, photographer, video journalist, or working in any other aspect of our industry.

The Media Alliance believes that self-regulation by journalists and media professionals is the best way to ensure those who practise our craft at the highest ethical and professional standards have a banner under which they work. As the professional and industrial body for Australia’s journalists, the Media Alliance has responded by launching this new category of freelance membership.

You can upgrade your freelance membership or join the Alliance as a Freelance Pro member click here to go join online.

If you prefer you can call our membership centre on 1300 65 65 13.