Storyology 2014: December 1-4

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Marina Go

marina goMarina Go is the publishing director of Private Media, publisher of Women's Agenda, Crikey, Smart Company, Property Observer, StartUp Smart & Leading Company. She started her career as a journalist and has been editor of some of Australia's leading women's and newspaper-inserted magazines and held senior positions at EMAP Australia, Pacific Publications and Fairfax. She is a member of Netball Australia's Audit & Risk committee, the Sydney Symphony Vanguard, and a director of Odyssey House McGrath Foundation. Marina has an MBA from The AGSM.

Hi, what’s your name?

Marina Go

Where do you hail from?

Sydney

Who do you work for?

Private Media

What’s that all about?

An independent digital media organisation committed to providing quality journalism and multi-media content for specific communities who share a common interest.

Tell us a bit about your background – how did you get to where you are today?

I started my career as a journalist with Fairfax suburban newspapers, then moved to metro dailies on News Limited's The Daily Mirror. I made the move to magazine's early in my career becoming an editor at age 23. I have edited Dolly, Elle, Australian Good Taste and Sunday Life. I was promoted to Editor-in-Chief of Pacific Publications aged 34, overseeing a portfolio that included New Idea, That's Life, TV Week and Home Beautiful. I made the move to the commercial side just over a decade ago and have been a publisher at Fairfax, EMAP, Independent Digital Media and now Private Media.

What storytelling work are you most proud of?

The best storytellers are those that connect deeply with their desired audience. I write a blog for Women's Agenda called The Daily Juggle. Some posts hit a nerve more than others. My post has occasionally driven the most traffic for the day and that feels like success.

Who or what inspires you to get out of bed in the morning?

My team of outstanding editors and commercial managers.

Which other storytellers do you admire?

Jane Caro, Anne Summers and Crikey's own Guy Rundle. I am a great admirer of the digital execution of The New York Times.

What are the secrets to success for storytellers in the digital age?

Connecting with specific communities in a meaningful way. When audiences return time and again the storytelling is successful. Link bait is the antithesis of this.

What do you hope to speak about at Storyology?

I hope to demonstrate how quality journalism and content with focus can more than pay for itself if you treat the audience with respect. The church and state can happily co-exist in a digital environment.

Where can we find you?

Blog: http://www.womensagenda.com.au/talking-about/the-daily-juggle/

Twitter: @marinasgo

LinkedIn: Marina Go

Instagram: marinasgo

Pinterest: Marina Go

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